NiQuitin 'Cut Down' microsite

Date: 2013
Client: GSK / Niquitin
Role: Lead Designer - Sixth Story



GlaxoSmithKline instructed Sixth Story to design and develop a 'Cut Down' microsite for their brand NiQuitin using data available from YouGov. The idea was a lightweight calculator that would ask users their intake of cigarettes, how often they smoked and how much they wanted to cut down by. This would then calculate both their time and monetary savings.


The deadline for the microsite was extremely tight and I had to help turn around the idea from conception to build within a week. My role was to design the microsite and to help our developers get it into code as quickly as possible.